ITS–Tourist buses in Paris, France, promote Indonesias tourism brand of “Wonderful Indonesia” for one month, starting September 12 to October 9, 2017.
The campaign features beautiful Indonesian scenery such as Borobudur Temple, Balinese dancers, Komodo dragon, Lake Toba, Raja Ampat and friendliness of Indonesian people. According to Tourism Minister Arief Yahya, plastering the ad on public transportation such as bus, tram, train, taxi is more effective and has a higher chance to go viral on social media.
“It’s very effective, Wonderful Indonesia is getting more recognition in the real world as well as on the internet. They can use [the ad] to take a selfie and post it on social media,” he said as quoted from kompas.com.
Last year, the number of French tourists to Indonesia increased 19.8 percent from 2015, from 209,466 to 250,921 people, “The number was beyond our last year’s target of 250,000 people,” added Arief.
Additionally, the Wonderful Indonesia brand earns the 47th spot in the world ranking.
Meanwhile, Visit Indonesia Tourism Officer (VITO) country manager for France, Eka Moncarre, said the month of September is filled with B2B (Business to Business) and B2C (Business to Consumer) activities that aim to promote Wonderful Indonesia and attract potential foreign tourists.
Eka explained that France that has a population of 66 million people is a potential market for Indonesian tourism.
“This year, Indonesia is among the top five list of countries that French tourists love to go to. Furthermore, no visa is required to visit Indonesia for 30 days,” said Eka.